About
Jackson is Lifeforce's Co-Founder & President, running the consumer-tech and AI side of the national longevity telehealth membership he started in August 2021 alongside Dugal Bain-Kim, Tony Robbins, Peter H. Diamandis MD, and Courtney Reum. He is a Canadian entrepreneur who has led technology organizations across healthcare, consumer goods, and wellness. Before Lifeforce he was Co-Founder & CEO of ELM Foods (2020–2021). He attended the University of Alberta and is based in the Los Angeles area. His motivation is personal; a family history of diabetes, and a young daughter he wants to be present for well past her high school graduation.
What to Know
Signature approach
Jackson leads the consumer-tech side of Lifeforce: product, data experience, marketing, and the tools around the clinician. His role is to make repeated biomarker care feel usable for members instead of buried inside a medical portal.
What sets them apart
- Product operator. Jackson brings startup operating experience rather than medical credentials.
- AI and member experience focus. His work sits around the dashboard, data layer, and consumer adoption.
- Healthcare plus consumer background. Lifeforce uses that blend to make testing, consults, coaching, and Rx fulfillment feel like one product.
Affiliations
Co-Founder
Thought Leadership
Media Appearances
- How Tech Is Revolutionizing Your Health: An Interview With Lifeforce's Joel Jackson · Lifeforce Journal · 2024-08-19
- He Co-Founded a Company with Tony Robbins and Peter Diamandis · Entrepreneur · 2023-11-30
- Lifeforce, led by Tony Robbins, raises $12M for health startup · LA Business Journal · 2023-05-26
Notable Collaborators
- Dugal Bain-Kim · Lifeforce Co-Founder & CEO; Cambridge MBA, former BlackRock VP, the two first connected before pitching M13
- Tony Robbins · Lifeforce Co-Founder; #1 NYT bestselling author and life/business strategist
- Peter H. Diamandis, MD · Lifeforce Co-Founder; founder/executive chairman of XPRIZE Foundation
- Courtney Reum · Lifeforce Co-Founder; co-founder of M13 and VeeV Spirits
Other specialists at Lifeforce
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