About
Reum is a Lifeforce Co-Founder and the Co-Founder & Partner at M13, the consumer-focused venture firm he launched with his brother Carter Reum in 2016. The brothers' operator arc began at Goldman Sachs; Courtney worked on the Allied Domecq / Pernod Ricard merger, an experience that led them to co-found spirits brand VeeV, which they grew into a national brand before selling in 2016. He co-authored the bestselling Shortcut Your Startup (Simon & Schuster, 2018) with Carter, sits on boards including Lifeforce, Thrive Global, and the US Soccer Federation Foundation, and holds a BA with distinction from Columbia University (where he played varsity soccer 1998–2001) plus Harvard Business School's OPM program.
What to Know
Signature approach
Reum brings the consumer-company and venture-building lens to Lifeforce. His contribution is company-building: product positioning, consumer adoption, and the early operating model behind Lifeforce's membership experience.
What sets them apart
- Operator before investor. He co-founded and scaled VeeV Spirits before building M13.
- Consumer venture pattern. M13 focuses on brands that turn complex categories into easier consumer experiences, which maps cleanly to Lifeforce's membership model.
- Founding role. His Lifeforce connection is part of the founding architecture, not a later celebrity endorsement.
Affiliations
Co-Founder
Thought Leadership
Books
- Shortcut Your Startup: Speed Up Success with Unconventional Advice from the Trenches · Simon & Schuster, 2018
Media Appearances
- Courtney Reum; M13 partner profile · M13
- The Newest Rookie in Pro Soccer Is a 45-Year-Old Finance Bro · Wall Street Journal · 2024-05-07
- Take Five with Courtney Reum '01 · Columbia College Today · 2018-04-13
- Inc. Magazine column (contributor) · Inc. Magazine
Notable Collaborators
- Carter Reum · Brother and business partner; co-founded VeeV Spirits, M13, and co-authored Shortcut Your Startup
- Tony Robbins · Lifeforce co-founder and early endorser of Shortcut Your Startup
- Dugal Bain-Kim · Lifeforce Co-Founder & CEO
- Peter H. Diamandis, MD · Lifeforce co-founder; founder of the XPRIZE Foundation
- Joel Jackson · Lifeforce co-founder; technology executive across healthcare, consumer goods, and wellness
Other specialists at Lifeforce
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