About
Shannon Pappas joined Viome in July 2025 as President, Consumer Business, adding a consumer-operator layer to a leadership team long anchored by founders and scientists. Her background includes CEO/CMO work at Proactiv Acne Solutions, executive roles at Beachbody and The Wonderful Company, and earlier strategy work at Boston Consulting Group. Outside Viome, public sources connect her to board roles at FitLife Brands and Tot Squad.
What to Know
Signature approach
Pappas's role is commercial scale: DTC strategy, retail channels, subscription mechanics, and the consumer brand platform around Viome's Intelligence kits and VRx supplement/oral-biotic products. Her prior Proactiv and Beachbody experience maps closely to Viome's kit-as-entry-point model, where testing can lead into recurring supplement, oral-biotic, and retesting programs.
What sets them apart
- Subscription-DTC background. Proactiv and Beachbody give her direct experience with recurring consumer-health and wellness products.
- Consumer growth timing. She joined in July 2025, after Viome had built out the science and product platform.
- Board-level CPG context. FitLife Brands and Tot Squad roles add consumer-health operating perspective beyond Viome.
Affiliations
Executive
Other specialists at Viome
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