NOVOS Labs
Younger for Longer
DTC longevity company pairing supplements, an epigenetic age test, and education around the 12 hallmarks of aging
About
NOVOS Labs is a New York-based Public Benefit Corporation building a direct-to-consumer longevity stack around the 12 hallmarks of aging. Its core products are NOVOS Core, a multi-ingredient longevity supplement; NOVOS Boost, an NMN/NAD+ support product; and NOVOS Age, an at-home dried-blood-spot epigenetic test that includes DunedinPACE, organ-age outputs, biological age, and telomere length. Founder and CEO Chris Mirabile, co-founder Kris Verburgh, MD, and Head of R&D Diogo Barardo, PhD are supported by a scientific and medical advisory board with names from Harvard, MIT, Salk, USC, University of Washington, and related aging-research institutions.
What to Know
Signature approach
NOVOS starts with the 12 hallmarks of aging and turns that framework into a supplement-plus-measurement system. Core and Boost are the daily product layer, while NOVOS Age gives users an at-home epigenetic readout with DunedinPACE pace-of-aging, organ-age outputs, biological age, and telomere length. The company also supports the product line with educational content, an advisory board, a completed Core RCT, and a small observational testing study using the same biological-age platform.
What sets them apart
- Supplement plus testing loop. NOVOS sells the daily protocol and the at-home age test users can repeat to watch trend direction.
- Scientific advisory bench. George Church, Matt Kaeberlein, Pamela Maher, J. Pedro de Magalhães, Robert Lufkin, and others anchor the science layer.
- Public-benefit structure. NOVOS is a Public Benefit Corporation and publishes extensive longevity education alongside the commercial products.
- Retail validation. Mayo Clinic Store and Bumrungrad International Hospital shelf placements add outside distribution signals for a DTC brand.
Before You Book
- Separate supplement and testing decisions. Core/Boost subscriptions are the recurring spend; NOVOS Age is a separate one-time test purchase.
- Confirm shipping by product. NOVOS Age ships only to the US and Canada, while supplements have broader but product-specific availability.
- Plan for portal-based results. NOVOS Age includes a portal report and NOVOS Life app, so bring results to your clinician if you want medical interpretation.
- Use subscription pricing intentionally. Subscriptions lower supplement cost, but NOVOS Age is purchased kit by kit and has all-sales-final terms.
Services
Longevity supplements
4 offeringsNOVOS Core — multi-ingredient flagship formula targeting the 12 hallmarks of aging
NOVOS Boost — NMN/NAD+ precursor
NOVOS Bar — longevity-formulated nutrition bar
Bundles: Core + Boost, Longevity Kit
At-home diagnostics
1 offeringNOVOS Age — at-home dried-blood-spot epigenetic test (DunedinPACE + Organ Age + biological age + telomere length)
Education and tools
3 offeringsNOVOS Life — free AI longevity coach app
12 Hallmarks of Aging educational series
125+ referenced longevity articles and free webinars
Pricing
Typical annual investment
$1,400/yr - $2,000/yr
Membership range estimate before any optional add-ons.
What this range includesMembership tiers, testing cadence, and common add-on examples.
Adding annual NOVOS Age testing pushes a typical envelope to $1,750 - $2,000 Higher with one-time supplement pricing, NOVOS Bar, or repeat NOVOS Age testing.
In practiceAdd-ons, payment details, and coverage limits.
NOVOS Core is $79/mo on subscription and NOVOS Boost is $39/mo, putting the common supplement stack near $120/mo or about $1,400/yr. NOVOS Age is separate: $349/yr for one kit or $299/yr each when buying two or more. A first year with Core + Boost plus one NOVOS Age test lands around $1,750; adding a baseline-and-follow-up NOVOS Age pair pushes closer to $2,000 HSA/FSA funds may apply through Truemed; traditional insurance is not accepted.
Insurance: Self Pay · HSA/FSA: Eligible
Supplements and NOVOS Age are HSA/FSA eligible through Truemed, with NOVOS advertising average savings around 30%. Traditional health insurance is not accepted.
Team
Kris Verburgh, MD
Belgian physician-author and NOVOS co-founder known for nutrigerontology and The Longevity Code
NOVOS Labs
Chris Mirabile
NOVOS founder and CEO building a DTC longevity company around the 12 hallmarks of aging
NOVOS Labs
Diogo Barardo, PhD
NOVOS Head of R&D applying aging databases, machine learning, and geroscience to longevity formulations
NOVOS Labs
Diagnostics
Details
Medical advisory board
7George Church, PhD
Professor of Genetics, Harvard Medical School & MIT — synthetic biology and personalized genomics
Pamela Maher, PhD
Senior Staff Scientist, Salk Institute — flavonoid neuroprotection and geroneuroprotectors
J. Pedro de Magalhães, PhD
Professor of Molecular Biogerontology, University of Birmingham (formerly University of Liverpool) — integrative genomics of aging
Oliver Medvedik, PhD
Faculty, The Cooper Union; PhD in Biomedical Sciences, Harvard Medical School
Avi Rosenbaum, MS
Harvard Medical School — biotech and longevity science
Robert Lufkin, MD
Professor, USC Keck School of Medicine — metabolic health and longevity
Matt Kaeberlein, PhD
Professor (formerly), University of Washington — basic mechanisms of aging and healthspan (NOVOS Consultant)
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